Business Adoption Practitioner Training

Business Adoption Practitioner Training




12 hours




English & Dutch

The BA practitioner training is the practitioner level training for change management. It is based on the internationally acclaimed and science-based ADKAR methodology for effective change management.

The training builds on the awareness training, deepening understanding of basic concepts and exploring additional ones.

Per phase in the change management process, we discuss best practices and present tools such as the change readiness assessment, stakeholder analysis, change management plans and more Using a case, we move through the lifecycle of a change management (related) project, exploring the challenges, opportunities and points of attention per phase.

Course objectives

  • Being equipped with tools to take charge of your change management project
  • Practice skills and tools usage by applying them to a case (a.o., pitching, presenting and having difficult conversations)
  • Applying the learned concepts to your current project and asking for feedback from co-trainees/trainers

Course outline

We move through the change management process:

  • Foundation (e.g., 4P Model, Change Impact Assessment, Target Group Analysis)
  • Define Approach (e.g., PCT Matrix, Change Network, Go/No Go Readiness)
  • Implementation
  • Measuring it (e.g., ADKAR, PDCA, Root Cause Analysis)
  • Embedding
  • Handover to BaU
  • Accountability
  • Celebrate Succes
  • Wrap-Up
  • Cultural Alignment
  • Neurodiversity
  • Quiz



4.8 (out of 5)
“Compliments for the organisation of the entire course, your enthusiasm, the lunch, all the goodies available throughout the day, and the right mix with guest lecturers.”
4.6 (out of 5)
“I’ve learned a lot; I already notice a difference in my work with my new knowledge.“


Everything you need to know

  • When: On request
  • Where: Our offices in Amsterdam, Brussels, London and/or Frankfurt or on request
  • Duration: 12 hours
  • Price: €600
  • For whom: (New) Change Management Practitioners (who already have a notion of change awareness)
  • Prerequisites: Change Awareness Training
  • Certification: No
New mortgage lending standards take insufficient account of purchasing power decline