How we used AI to implement and scale an OKR framework more effectively
The challenge
- Change management: new ways of working and tools always provoke resistance, across the entire organisation and at all levels, given that people are used to established processes and timelines.
- Sustainability: making sure that the strategical change that comes with an OKR framework implementation sticks, even after Projective Group’s mission is over.
- Quality concerns: improving the strategic quality of objectives and key results while reducing the time and effort required from the teams.
Our approach
- Phased roll-out: starting with a few teams and progressively scaling to 20-30 teams, encompassing over 50 objectives and 150+ key results. In the new cycle we then reduced the teams and changed the number of OKRs.
- AI integration: In addition to the Workpath tool, we also developed chatbots (Gloria, Patrick and Tim) to assist with the various phases of the OKR cycle:
- Gloria: assists in the drafting phase.
- Patrick: provides quality reviews and feedback with new suggestions.
- Tim: checks the quality of the OKRs and reviews their impact.
This approach allowed us to reduce drafting time by up to 70%, while also improving the quality of the output.
- Create a coach community: Training internal OKR coaches to keep the change going after the consultancy phase of the project.
- Custom tools: We adapted the Business Model Canvas to enhance the quality of strategy discussions, enabling sharper focus, better prioritization, and more effective strategic outcomes
- Quality improvement: We crafted intelligent prompts to develop a quality review process using AI-generated feedback, resulting in a numeric scoring system and heatmap that allow us to precisely target objectives with lower ratings
Key results
- Efficiency gains: The integration of AI tools reduced the drafting phase from 5 to 2 hours, enabling teams to focus on higher-value tasks.
- Improved quality: This is a constant work in progress, but we already managed to improve the initial quality score of 2.6 (on a scale of 1 to 5) to a 3.9 post-review.
- Mindset shift: We inspired teams to think beyond KPIs and focus on broader, innovative goals from a strategic mindset.